CULTURAL COLUMN – Successful knowledge transfer across cultures will need to take culturally diverse learning styles across countries and cultures and personalities into consideration.

CULTURAL COLUMN – The concept of ‘Face’ is differently understood across cultures. Being able to effectively practice ‘saving Face’ and raising people’s social standing and self worth seems to produce much better long-term business outcomes across cultures.

CULTURAL COLUMN – organisations need to invest in building and maintaining high levels of trust in cross cultural business as this correlates positively with innovation, competitive advantage, support for change and increased productivity.

CULTURAL COLUMN – Different cultures have very different ideas as to how rules, morals, and laws should be applied causing much cross-cultural surprise, confusion and frustration.

CULTURAL COLUMN – Organisations and outsourcers who understand cultural differences and the impact on the work relationships by developing cultural competence of their staff are reaping the benefits.