CULTURAL COLUMN – Improved cultural awareness and understanding provides virtual team members with the ability to put in place a workable structure for their conference calls and design the appropriate communication practices that would be suitable to, and comfortable for all cultures involved in future calls.

CULTURAL COLUMN -Understanding the impact of culture on virtual teams is important for the business effectiveness – looking at the difference between interpersonal trust and task-related trust is vital for virtual teams to be able to work together while being apart.